Steve Bayes has been at the center of the design, development and marketing of modern video editing systems for over 35 years. Coming from a 10 year career in professional video editing, Steve became the first certified instructor for video editing pioneer Avid Technology. He traveled the world presenting at industry events and wrote The Avid Handbook. In 1997 he became a Principal Product Designer for the Academy Award winning Avid Media Composer.
In 2006, Steve became the Senior Product Manager for Apple’s professional editing application, Final Cut Pro. Apple released the ground breaking Final Cut Pro X in 2011 and over the next 7 years Steve managed almost 30 updates while creating a huge ecosystem of third party developers. He also managed the release of Apple’s Emmy Award winning Pro Res and Pro Res RAW video formats. In 2018 Steve retired from Apple and continues to consult and invest in new technology for the film and video world as an adviser and angel investor.