Boston – August 13, 2019– MediaBridge Capital Advisors announced today that it served as the exclusive investment banking advisor to FilmTrack, Inc., a Studio City-based pioneer and leader in content rights and business management, in its acquisition by Los Angeles-based City National Bank, the leader in banking and finance for the entertainment industry.
FilmTrack’s proprietary Software-as-a-Service (SaaS) based platform allows hundreds of film, television and media clients worldwide, ranging from major studios to independents, to manage the complex intellectual property lifecycle, including availabilities, financial reporting, and royalty and participation rights, representing billions of dollars in distribution revenue and participation payments.
This acquisition, the latest in a series of acquisitions by City National of media-oriented software vendors, will enhance City National’s role in providing the entertainment industry with complex payments solutions and intellectual property rights management.
Regarding the role of MediaBridge Capital Advisors in the process, FilmTrack CEO and Co-founder Jason Kassin remarked: “The MediaBridge team, led by Ethan Jacks and Rob Levy, was instrumental in the initiation and execution of this successful outcome. Their deep knowledge of the media technology sector and strategic guidance resulted in FilmTrack being acquired by a highly strategic buyer. We are very appreciative of the MediaBridge effort.”
Ethan Jacks, a Managing Partner of MediaBridge, noted: “We were delighted to represent FilmTrack and its primary investor Insight Venture Partners in this successful transaction. This is a noteworthy example of two market leaders in different but complementary sectors combining in pursuit of massive market synergies. We look forward to seeing the results of this highly strategic combination.”
Below is a link to the Press Release for the transaction by City National Bank.